MyTaxis Business Model and Central Businesses
Founded in 2009 by Sven Kulper and Niclaus Mewes. Mytaxi has revolutionised the process of ordering taxis and redefined it around the world. Today, Mytaxi has been downloaded more than ten million times and is affiliated with more than 45,000 taxis and available in over 40 cities globally. Mytaxi was not only the worlds first taxi app, but with its current market share of 40% it is now the market leader among taxi apps.[1]A typical business model for a company like Mytaxi identifies a plan for a successful business operation. Having faced competition from rival taxi applications like Hailo and Uber, Mytaxi appears to remain in a healthy position in its market. Furthermore, evidence of new ideas has appeared through Mytaxi delivery and Mytaxi TV which are being tested in Hamburg. Mytaxi will continue to grow its brand name and upgrade ideas in the future in order to remain a kingpin in the transport industry.
Since introducing new concepts such as Tv and delivery, Mytaxi are increasing innovation. Generating new ideas and implementing them will in turn will increase market share. There are major benefits from implementing effective central business processes. Customer satisfaction is imperative for maintaining a high customer retention rate. Effective central business processes are also key for improved agility for reacting to market change.
Disruptive Tech Innovations
One major tech innovation that is disrupting this industry is Uber. Uber is a peer-to-peer ridesharing and transportation company headquartered in San Francisco. Using your phone, you can request an Uber taxi anywhere, the driver knows where your destination is and when you arrive you may step out because payment is seamless. According to Don & Alex Tapscott, authors Blockchain Revolution (2016), “The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.”[1] This stands as a potential threat to Uber. The question about whether it was possible to connect people directly with the drivers who are willing to transport them has yet to be fully answered.
However, this level of blockchain technology could seriously disrupt businesses such as Uber. As we have previously discussed how blockchain could possibly disrupt the business model established by Uber and other businesses who operate as aggregators, we need to pause to take a look at the particular attributes of blockchain that could make it a better solution. Essentially, blockchain provides a decentralized ledger of chained records that is extremely secure since it uses encrypted keys. The data isn’t stored in just one location, but it is dispersed across every block in the chain.
There is no centralized authority that is required. Service providers and consumers could connect directly and with blockchain, the exchange of currency is already built into the technology. While AI may prove to be the future of transport, it is nowhere near complete market dominance. Year after year Uber is introducing innovative new ideas which are proving to be interesting additions to peoples lives. New ideas such as UberEats, which delivers food from our favourite takeaways, are examples of such innovation. With the addition of AI to Uber, the transport industry that we have known is about to change drastically. However, it may take longer than expected to see self-driving cars globally take to stage especially after a fatal accident costing a woman her life when she was hit by a self-driving car in Arizona.
[1] Blockchain Vs Uber, Forbes, (2018) URL: https://www.forbes.com/sites/bernardmarr/2018/02/09/why-blockchain-could-kill-uber/#5199d36a4179
[1] MyTaxi, About (2018) URL: https://us.mytaxi.com/jobs/about-mytaxi.html
Uber Transport 